When Pickle & Smoke decided it was time to light the fire and bring their smoky creations to the spotlight, I rolled up my sleeves (and packed my camera). Together, we created a digital experience that’s as bold and flavorful as their food. From crafting their online home to capturing the magic of their dishes, this project was all about turning taste into a visual feast.

Website Design

Designing a website for Pickle & Smoke wasn’t just about aesthetics—it was about creating a digital aroma that pulls you in. Here’s how we smoked it:

A homepage that hits you like the first whiff of a perfectly smoked brisket—bold, inviting, and impossible to ignore.

Clean navigation that gets you where you need to go without any fuss (or grease stains).

Stunning visuals sprinkled throughout the site to make your mouth water and your stomach rumble.

Photography

Food this good deserves its close-up. My photography for Pickle & Smoke aimed to capture the textures, colours, and artistry behind their dishes. Each shot was crafted to make you crave that first bite—and maybe even lick your screen (though I don’t recommend it). These images are now the heroes of their website, social media, and marketing campaigns.

Outcome

The result? A brand identity and website that’s just as bold as the flavours they serve. With a polished online presence and imagery that’ll have you drooling, Pickle & Smoke is now the go-to spot for anyone craving a smoky slice of culinary heaven. Their digital transformation proves that great branding, like great barbecue, is all about balance, timing, and just the right amount of spice.