With smartphones becoming ever more crowded spaces, commentators are saying that the app revolution is almost over, instead attention has turned to bots, specifically chatbots which use artificial intelligence to interact and converse with consumers.
At SkeletonBoy we have recently launched a series of ChatBots with restaurants in the greater Belfast Area. We believe that Chat Bots are now an incredible resource for restaurant owners, particularly for sending menus, gift vouchers and updated menus freeing up valuable human resources.
Garter, the US research and advisory firm providing IT related insight has predicted that by 2021 more than 50% of businesses will spend more per annum on bots and chatbot creation than traditional mobile app development. Researchers have also predicted that by 2020, customers will manage 85% of their relationship with a restaurant without a single human interaction.
Chatbots are already widely established in the US e.g. Taco Bell, Pizza Hut and Burger King are already using chatbots with interest in using Chatbots rising in the UK. As with any technology it is important for operators to ensure their bot can integrate across existing technologies we are already working on integrations with Open Table and Restaurant Diary two of the most popular booking management systems.
Consider this: US-based Snap Travel reported $100m of additional bookings in the year following the launch of its chatbot within Facebook Messenger. Who knows what percentage of that business would still have come to them if they hadn’t shown up in the right place at the right time.
Six things your Chat Bot Could Do
1. Opening Hours and Booking
Answer your customers immediately with your current opening hours and give them the option to book without ever leaving messenger.
Showcase your current menus eliminating the need for you to send links every time a customer messages with this request.
Sell your gift vouchers and experiences via your SkeletonBoy messenger bot.
4. Private Hire
Send your customers information regarding holding a private event at your venue, they can even get in touch immediately after receiving key information.
Running events at your restaurants? Our bots can showcase upcoming events like wine tastings, one off dining evenings and more.
6. Answer FAQS
Answer frequently asked questions such as, “Do you have a vegan menu?”, “Do you cater for functions?” etc.